About Wayne Smith, EOS Implementer in Asia
I am an executive coach and Certified EOS Implementer working with founder-led businesses, family businesses and family offices across Singapore, Hong Kong and ASEAN.
I have delivered 350+ EOS sessions both in person and virtually.
Prior to becoming an EOS Implementer I spent 25 years as a CEO, Managing Director and functional leader in owner-led and private-equity-backed companies across five continents.
My journey took me from a Fortune 300 giant to a FTSE 100 company to private equity-backed mid-market businesses. From emerging markets across China, Southeast Asia, Africa and the Middle East to mature markets in Europe and North America, and even a CEO role in Hawaii.
Why I Coach Founders and Family Business Leaders
Leadership is lonely, and I love helping high-performing leaders get what they want from their businesses, careers and lives.
Throughout my 25+ year global career I kept finding myself in the same conversations. Smart, capable leaders pulling me aside to talk through the challenges they couldn't discuss with anyone else in their world. The pressure. The isolation. The weight of making life changing decisions.
I realized I had a unique perspective to offer: someone who'd actually walked the path they were on, across different cultures, company sizes, and business contexts.
I coach the leaders who carry the weight of a business.
I've carried it myself as CEO, Managing Director, and a Functional Leader.
I've been the one responsible for a large P&L with thousands of employees. I've built global functions from scratch, launched businesses and joint ventures across Africa. I've survived hostile takeovers, built high-performing teams across cultures, and yes - I've been edged out when the politics went sideways.
I've worked in boardrooms and on job sites. At negotiating tables and in crisis meetings. I've hired, fired, and promoted while being tasked with delivering impossible numbers.
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Meet Wayne
What I Bring to Our Work
Real-world credibility. I understand the complexity, the politics, and the pressure that comes with high-level leadership.
Global perspective. Having lived in five countries and worked in over 40, I bring a broader view of
leadership, culture, and what works across different contexts.
Honest challenge. I'm here to be the person who will ask the questions others won't and give you feedback that moves you forward. Calm, candid and agenda-free.
Energy and clarity. My approach is designed to help you cut through the noise, see your situation clearly, and move forward with renewed energy and purpose.
Beyond the Resume
I am based in Kuala Lumpur and work with Leadership Teams across Singapore, Hong Kong, Jakarta, Dhaka, and other ASEAN locations.
I hold an MBA from Harvard Business School and am a Certified EOS Implementer. Most importantly, my passion is helping high-performing leaders get what they want from their businesses, careers and lives.